Indian groundnuts are available in different varieties, and the awareness and concern
for quality and attributes is growing steadily among groundnut growers and processors.
Hence, understanding the farmers' tastes and preferences in selecting groundnut varieties is
essential for the successful adoption of groundnut varieties. This study was taken up with the
objective of assessing the farmers’ preferences of groundnut varieties and their attributes
among farming community in Telangana State as the traits and performance of the varieties
is crucial in selection for cultivation. For this purpose of the same, a Groundnut Preference
Index (GPI) was developed to rank varieties as per the preferences of the farmers based on
traits like pod yield, kernel yield, oil content, shelling percentage, and stress tolerance. The
results revealed a clear preference for the K6 variety, which ranked highest with a GPI score
of 1034.34, owing to its superior pod and kernel yield, oil content, and resistance to biotic
stresses. Tag 24 and Kadiri Lepakshi also performed well but did not surpass K6 in overall
performance. Farmers prioritized traits directly linked to productivity and profitability, such
as pod yield, kernel yield, and oil content, while resilience traits like drought tolerance and
pest resistance ranked lower. These insights emphasized the need for breeding programs to
focus on high-yielding, profitable varieties, while extension services must highlight the
economic benefits of adopting those varieties by the farming community.