DOI: https://doi.org/10.21276/AATCCReview.2025.13.03.295

Abstract

The focus of the study was to create a valid and reliable scale to know the attitudinal orientation
of marigold farmers towards marigold cultivation. The major challenge a research face while
developing and standardizing a new scale is measurement error, keeping that in mind; Likert’s
summative rating technique was used, the items were collected based on attributes of marigold
cultivation, and carefully edited. Item responses were obtained on five-point continuum. Item
analysis was determined to find out that weather the scale differentiate between the low and high
attitude group. Cronbach's Alpha yielded the reliability and was found 0.829, which indicates the
scale items has good internal consistency. To know the validity of the measure Content Validity
was determined. The Kappa statistics was also employed for the removal of chance agreement.
The standardize scale contributes toward a precise and reliable instrument for measuring the
attitude within its specified domain. The final scale includes nineteen items.

HIGHLIGHTS
 The items of the scale were generated based on attributes of innovation (marigold
cultivation).
 Item analysis and high Cronbach’s alpha confirms a reliable scale, to asses marigold
farmer’s attitude.
 Content validity analysis ensures that the scale item is valid, to asses marigold farmer’s
attitude.

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