The present study was carried out with the objective to know the women buying patterns towards nail care products in Hyderabad city by adopting an ex post facto research design. A total of 120 women respondents were selected by using a simple random sampling technique. The chi-square test was used to know the association between independent and dependent variables. Results revealed that the majority of the respondents used nail paint and least used nail care was nail decorator. About forty- five percent of the respondents have preferred chemical-based nail care products. The majority of the nail care product users got influenced by television advertisements and quality factors and the least was newspaper and pamphlets.