Development and Construction of Apparel and Handicrafts Using Combination of Tie-Dye and Chikankari for Consumers and Market Preferences
DOI: https://doi.org/10.21276/AATCCReview.2025.13.01.584
Abstract
Escalating demands of consumers requires modification in the fashion industry with respect to
design, color, style, and techniques. The beauty and charisma of Chikankari and tie and dye still
rule the wardrobe. The study was framed with the view to develop a fusion design using
Chikankari and tie and dye. A total of 30 designs were prepared for preparing kurtas, stoles, and
hand-bags. A Total of 15 designs were selected from each category for final construction. The
parameters of the selection of designs were a color combination, arrangement of design,
appropriateness of designs and overall appearance. All the selected designs were applied on
chiffon and cotton blend fabrics using various direct dyes. Acceptability of the prepared kurtis,
stoles and hand-bags were also assessed using 5-point ranking performance. Cost of developed
products was determined based on raw material cost, dyeing, and trimmings charges in the final
sale cost. All the prepared articles were highly accepted due to their color combination and
embroidery pattern. The study successfully introduced the preparation of apparels and
handicrafts using a combination of tie-dye and Chikarkari. The growing fashion consciousness
and influence of media have turned the women's wear segment into a lucrative and highly
evolving market. With the changing world of fashion the field of textiles demands unique,
different and fresh designs. The traditional Indian embroideries and printing techniques can play
an important role in creating new designs and can satisfy the ever changing demands of
consumers. The key challenges faced by textile designing in India includes inadequate
infrastructure, outdated technology, fluctuations in raw material prices a large unorganized sector
lack of skilled workforce, environmental concerns, intense competition from global markets, and
limited access to design innovation and research and development; all of which can hinder the
growth and competitiveness of Indian textile designers in global market. Therefore the present
study was an attempt to add new dimensions in value addition of textile products by application
of a combination of Chikankari embroidery and tie-dye.