Abstract:
COVID-19 has changed nearly every aspect of our daily lives, and has forced people to change their consumption behavior thus, concentrating only on essential items. The present study analyses the influence of Covid-19 on consumer expenditure by using a structured questionnaire to collect data from 200 respondents of Telangana state. Garett’s ranking technique was used to rank the preference of the respondents by analyzing the most influential factor on the consumer. The results revealed that the respondents have encountered more expenditure after the pandemic due to the increase in prices of commodities when compared to pre lockdown period. It is also evident that people started consuming healthy and immunity-boosting products in order to enhance their health. They have also restricted themselves to essentials to keep expenditures in check. The overall study highlights that the expenditure of a household is majorly influenced by the rise in prices, unemployment and reduced income. Finding the study sample was challenging as the respondents had to be Covid infected people for current research.