Eye is the major organ in the body. So when women have to enhance the beauty of eye with cosmetics, extra care has to be taken to safe guard the eye. Various cosmetic products are used to beautify the eye i.e. mascara, eye liner, kajal, eye shadow, eye cream etc. So, to know the women buying patterns towards eye care products, the current study was conducted in Hyderabad city by adopting an ex post facto research design. A simple random sampling technique was adopted to collect data from 120 women respondents. A chi-square test was done to know the association between independent and dependent variables. Results revealed that the majority of the eye care product users have preferred chemical eye care products followed by Ayurvedic and herbal eye care products. The most preferred and satisfied brand in the case of eyeliner and mascara were Lakme, in the case of eye cream was Eyetech followed by Nivea and Lakme. Majority of the eye care product users got influenced by quality followed by personal experience, brand name, Television Advertisements, and the least hoardings and salesperson advice about the products.