Abstract:
The present paper focuses on the understanding of awareness and attitudes of adolescents towards the use of cleanliness products. The college students include were females of a similar age group of 19-26 years. It was found that the female students in the four-target age group have a similar awarding pattern, price, and celebrity brand are two major factors influencing awareness preferences. The study was conducted through interview schedule reporting for the awarding behavior and satisfaction level.48.3 percent of college students were aware of pears soap for use which acquires rank first whereas 35-8 percent of female students were awarded Dove soap and only23.3 percent of students tried to award lux and santoor although 97.5 percent respondents were fully satisfied as for as refresher after body cleaning affair. All of 85 percent of students like to be aware of Patanjali soap due to the protection of the skin. Awareness is a common phenomenon in the modern marketing world. Female students are classified to induce the students to made make marketing awarding selections. Results of the awareness regarding marketing strategies and promotional methods, they try to change the female student’s decision-making through buying. The process of this study is to examine the student’s attitudes towards awareness of bathing products. The results and implications are useful for future research. The present paper aims to focus on the awareness of female student’s for soap among college girls in the district of Ayodhya. A sample of college female students was selected on the basis of stratified random sampling methods as respondents. The results of the analysis showed that students different differed in preference of soap. The preference of the majority of the college female students are lux toilet soap, ponds, pears, dove, santoor, and Patanjali soap.
Challenges and Issues: The key aspect of consumer buying behavior is marketing segmentation. Consumers can be grouped into different sections or part, including product usage, demographics, and psychological and lifestyle segments. In any industry market research is vital because it ensures that the manufacturer produces the customer’s actual want or demand and not their imagination or conjecture on the consumer’s want or need. Whenever an industry understands the customer’s needs, it helps in improving their marketing strategies. Some of the issues of the consumer are:
• The industry or company must understand the reaction (thinking, feeling, reasons of any action) of the consumer and the selection of diverse options like brand or products.
• The consumer’s influence in relation to the environment.
• Consumer’s behavior while making decisions or shopping for a product.
• Inadequate knowledge or information of a product control decision-making and marketing result.